Overview
The COVID-19 pandemic led to a significant increase in the need for technology experts as businesses shifted to digital platforms. Unfortunately, many people encountered financial challenges due to the steep prices of necessary courses. To tackle this issue, Pravaler, a Brazilian fintech focused on student loans, introduced a financing solution for short-term courses called “Financiamento Curta Duração.”
This option allows students to finance their short-term education with flexible repayment plans, making it more manageable to pay for costly programs. It opens the door for individuals to enter the job market more quickly by eliminating financial barriers, helping more aspiring professionals to start their careers sooner.
Starter problems
All the information was sourced by previous researchers, data reported, user reported, previous experience.
High Course Costs:
Many tech courses were priced high and provided only a few payment options, making it difficult for a large audience to take advantage of them.
Expensive Payment Plans:
Even when payment plans were offered, they frequently proved to be too pricey for a lot of students
Limited Eligibility:
The available financing options were only applicable to courses that were a minimum of 2 years long, leaving out shorter programs that had a lot of interest.
Bureaucratic Approval Process:
The approval process for financing was not quick, usually taking a minimum of 30 days and requiring a significant amount of documentation.
Marketing campaign
Fernanda Souza, marketing campaign
Pravaler's office
Research & Discovery
Understanding Pravaler’s Ecosystem:
Examined the existing Pravaler offerings to ensure the new short-term financing option stands out from the rest.
Student Feedback:
Collected feedback from student complaints on sites like Reclame Aqui and Pravaler’s social media to better grasp their needs and frustrations.
Engaging in Research with Students:
Carried out surveys and interviews with students to evaluate the potential benefits and attractiveness of the new product.
Competitor Benchmarking:
Investigated competitors' services to find market gaps and explore opportunities for Pravaler to make a unique impact.
Design & Development
Architecture Definition:
Designed a simple wireframe to check the product's viability, ensuring it meets our technical, product, and strategic goals.
Usability Testing:
Developed a medium-fidelity prototype and carried out usability testing with students to collect feedback and confirm the design's effectiveness.
Iterative Design:
Developed a medium-fidelity prototype and carried out usability testing with students to collect feedback and confirm the design's effectiveness.
Documentation & Handoff:
Compiled thorough documentation of the interfaces and workflows to guarantee a smooth transition for the technology and product teams throughout the implementation process.
Prototype video
Results
Even though the product launch wasn't directly managed, we expected several important results to come from it.